CHARLIE WHITE BY REVLON
Charlie White Perfume by Revlon, Released in 1994, Charlie White by Revlon is a refreshing, aquatic perfume that’s perfect for casual, daytime use during the spring and summer months. This memorable fragrance exudes watermelon, peach, jasmine, violet and lily of the valley. The fruity, floral notes are balanced with just a hint of sandalwood.
As a company that generates $2.3 billion in revenue each year, Revlon had humble beginnings as a cosmetic business founded during the Great Depression. In 1932, the founders Charles Revson, Joseph Revson and Charles Lachman created a unique manufacturing process for nail enamels. The standard practice at the time was to use dyes, but the three instead used pigments. This decision proved successful, and by 1937, the nail polishes were available in pharmacies and department stores. Charlie, one of its most popular lines of perfumes, began in 1973. The advertising campaign was notable at the time as it utilized the first perfume ads showing a woman dressed in pants.
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EAU DE TOILETTE
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